I am sick of the fact that when you go to buy your favorite products, they say 20% more for free when in fact it is the same size that you have been buying for 22 years. It seems that during economic downturns, it’s common for companies to reduce the size of products, thereby disguising price increases. Sometimes the smaller package isn’t even noticeable: Height and width might stay the same while the depth is shallower, so the product’s silhouette on the shelf looks the same. It’s sneaky, but companies know consumers are generally more sensitive to price changes than size changes. (it bugs me that the 1/2 gallon of ice cream is now 1.56 quarts)
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