If you drive down Lang Drive and looked at the billboard there you probably noticed the billboard for Milwaukee Ice and that it now has 6.9% alcohol. Prior to that billboard I don’t recall ever seeing a beer point out the fact that the alcohol content is higher, I am used to seeing advertising about the taste or the experience that you may get after trying a product. Not the alcohol content. The company claims that they are aiming for transparency so that way consumers can make informed choice, I call BS if Miller Coors wants customers to make informed choices then they should advertise all of their family of beers the same way and see what happens to the sales of their flagship beers. I am guessing the reason for the 6.9% advertisement is so that way they can reach the beer drinker on the budget that is out for the buzz rather than the camaraderie of having a few beers.
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